Augmented Ideas is my personal “thinking pad” in stealth mode on the challenges and opportunities facing European companies: digital and AI acceleration, geo economic realignment and sustainability. Each week I publish behind the paywall notes, sketches and horizon scans to help senior leaders see what is coming next.

Alongside the newsletter I work with a small number of leaders of mid cap and large SME companies on a high value engagement model: a mix of research alignment, curated conversations and facilitation of executive sessions, whether aimed at internal teams or external stakeholders. Members shape my research agenda and can send me questions; I surface trends and insights so they do not have to hire a large agency.

I do not pretend to have all the answers. I speak with executives in Europe and Asia on a regular basis to ask the essential questions and make sense of the difficult topics dominating today’s discourse.