I’m James Loudon — an ideas guy and executive facilitator with 20+ years building senior-level conversations across Asia and Europe. I’ve produced 800+ roundtables, built international communities, and led business development and strategic account management for global B2B membership platforms since 2007. I help leaders navigate disruption by blending deep market analysis with peer-to-peer exchange, enabling confidential, closed-door discussions where strategy and practice meet.

Augmented Ideas is my invite-only newsletter where I connect the dots as a lateral thinker. I draw on a wide executive network, mixing real-world anecdotes with broad-strokes perspectives on how technology is reshaping go-to-market strategies. My focus is practical: what accelerating tech means for business development, sales, account management, and the craft of building and sustaining executive communities.

In 2021, I founded Propeller Strategies KG in Vienna to work independently with “best in class” platforms and corporate clients. My work centers on geo-economic realignment, digital acceleration, and sustainability transformation—supporting executives through tailored facilitation, event programming, and research-driven insights.

What makes me different is how I work. I combine analysis with imagination and empathy: curious to explore problems from multiple angles, unafraid to test early-stage ideas, and comfortable with ambiguity. I thrive in the tension between structure and improvisation—restless in rigid routines unless there’s a real competition. Always focused on outcomes, not optics.